A natural hair product inspired by a three-year-old girl and developed and manufactured in the North West of England has been officially launched onto the global market.
FYC (For Your Curls) is a natural hair product range specially designed for mixed race and curly hair and is looking to take a slice of a haircare market worth £1.72bn in the UK alone.
Rob Binns, co-founder of the Preston-based business, began working on the range with his business partners Bradley Lincoln and Mike Peters after failing to find the right kind of hair product for his three year-old-daughter Lydia.
Rob is also managing director of Cotton Court in Preston. WNJ advised him during the creation of the business centre and continues to provide ongoing support for the growing venture.
Speaking about his latest business, Rob said: “We’ve got a little girl aged three with frizzy, curly hair and we couldn’t find any products that worked for her that didn’t contain harsh chemicals. So, together with Brad and Mike, we set about creating them.
“Having seen first-hand what a ‘problem’ curly hair can be, there are so many textures, so many differences and so many options, we wanted to develop a product range to help ‘curlies’ live with and love their hair. Lydia certainly loves it!”
He added: “We are really excited about FYC’s potential. We feel we’ve found a genuine gap in the market, a hair care product that is natural and meets a real need.
“The sales potential for FYC is massive and not just in the UK. Our aim is to build and develop a strong British brand that can make a real impact.
“We’ve got ambitious marketing and sales development plans and a strong and enthused team around us. We’ve set ourselves ambitious but very realistic targets for growth.”
FYC is vegan and made from naturally derived ingredients including shea butter, organic aloe vera, olive oil and argan oil. It contains no silicones, sulphates or parabens. It is also gender neutral.
It has taken 24 months from the initial concept to the launch of the brand.
FYC has based its manufacturing and sales operations in Lancashire. An online sales platform has been created, working with Preston-based e-commerce specialists EKM.
The products are being made by a specialised, award-winning contract manufacturer in the region.